BrassPollen / Illustrative ROI calculator

Explore a qualified-lead revenue scenario

Enter your current monthly qualified leads, close rate, and average deal value to estimate how a change in lead flow could affect gross revenue.

Your current numbers
Adjust the inputs or use the sliders. Estimates update as you type.

Your current average number of qualified leads in a month.

The share of qualified leads that become customers.

Average gross revenue from one closed deal, in US dollars.

Scenario estimate · +20% qualified leads

What the scenario could mean

Baseline monthly gross revenue
$100,000
Estimated from your current monthly qualified leads and close rate.
Scenario monthly gross revenue
$120,000
Estimates the same close rate and deal value with 20% more qualified leads.
Estimated additional closed deals / month
4 deals
An estimate based on the lead-flow assumption and your close rate.
Incremental monthly gross revenue
$20,000
Estimated monthly gross revenue above the baseline; this is not profit.
Incremental gross revenue over 12 months
$240,000
Assumes the monthly scenario holds for 12 months, before delivery costs.
Revenue-based first-year ROI
900%
Compares 12-month incremental gross revenue with the Illustrative $2,000 / month fee anchor ($24,000 over 12 months).

Compare illustrative monthly fee anchors

Each comparison uses the same 12-month incremental gross revenue estimate. These examples are not BrassPollen published rates.

Lower fee example
Illustrative $2,000 / month

12-month fee: $24,000

Revenue-based ROI: 900%

Middle fee example
Illustrative $4,000 / month

12-month fee: $48,000

Revenue-based ROI: 400%

Higher fee example
Illustrative $6,000 / month

12-month fee: $72,000

Revenue-based ROI: 233%

Illustrative scenario only: qualified leads increase by an assumed 20%, while close rate and average deal value stay the same. Revenue-based first-year ROI = (12-month incremental gross revenue − 12-month illustrative fee) ÷ 12-month illustrative fee. Gross revenue is not profit; this estimate excludes delivery costs, margins, and other expenses. The $2,000, $4,000, and $6,000 monthly fee anchors are examples, not BrassPollen published rates.

Your next move

Talk through the assumptions behind your scenario.

Share your goals and the numbers you used. BrassPollen can discuss what may fit your business.

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